Stay Informed - And Competitive

Build your business and stay up-to-date with this collection of whitepapers and more.

Increasing Consumer Confidence Online; Tips to Boost e-Commerce Sales

Increasing Consumer Confidence Online; Tips to Boost e-Commerce Sales

Consumers are increasingly cautious when shopping online and are looking for signs that a website is trustworthy before purchasing. Increasing consumer confidence on your website will not only allay consumers’ online shopping concerns but will help boost your online sales too.

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News You Can Use

Case Study: The Vintage Leather Company

The Vintage Leather Company totes in additional customers with Norton Shopping Guarantee

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Whitepaper: Best Practices for eCommerce Checkout

Experience and data-based analyses have resulted in industry consensus on many best practices.  Here's a summary of experts' key recommendations.

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Case Study: Gerard Cosmetics

Gerard Cosmetics Plumps Up an Additional 4.3% in Conversions with Norton Shopping Guarantee

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Case Study: Adrianna Papell

Adrianna Papell Dresses Up an Additional 5.4% in Conversions with Norton Shopping Guarantee.

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Case Study: Beanilla

Beanilla grows conversion rate by 6.3% with Norton Shopping Guarantee and projects an $89,000 gain in annual revenue.

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Case Study: Company C

Company C brightens conversion rate of shoppers into buyers by 10.9 % with Norton Shopping Guarantee.

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Case Study: Musicnotes

Sweet sounds at Musicnotes.com: 5% higher conversion with Norton Shopping Guarantee means projected $800,000 annual gain.

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Case Study: Fat Brain Toys

Fat Brain Toys boosts monthly sales $122,000 with Norton Shopping Guarantee.

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Case Study: Jomashop

Jomashop lifts conversion 12.2% percent with Norton Shopping Guarantee.

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Case Study: Gerard Leôn

Luxury jeweler Gerard Leôn partners with Symantec to build trust online with Norton Shopping Guarantee and Extended Validation (EV) SSL.

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Case Study: Health Connection

After implementing Norton Shopping Guarantee, 78% of Health Connection’s customers said the free guarantees make them more likely to shop at the site again.

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Case Study: Secure128

Learn how one business saw a 30% lift in conversions—and achieved 100% payback in days—by trying Norton Shopping Guarantee.

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Whitepaper: Optimize your e-Commerce business and website security

See how a single solution from Symantec can offer a 7% increase in conversion rates on average with a 20X ROI on guaranteed pricing.

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Data Sheet: Inspire Trust and Increase Online Sales

The more people trust your site, the more likely they are to convert. Learn how Norton Shopping Guarantee has been proven to increase sales and repeat buyers.

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Infographic: How confident are your customers...?

Can you name the top three concerns that stop online shoppers from converting? Find out what they are (and what you can do to help) in this infographic.

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Whitepaper: “Satisfaction Guaranteed”: Why a little reassurance...

Overcoming customer trust concerns requires online merchants to address three major areas. Find out what they are, and what you can do, in this report.

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Whitepaper: Trust or Bust

70% of potential customers abandon their cart due to lack of trust. Here are five easy methods to help reassure visitors that your online business site is secure.

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