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Below are answers and details that online marketers frequently request.  If you don’t see what you’re looking for, please contact us.


What is Norton Shopping Guarantee?

Norton Shopping Guarantee is a revenue-generating marketing program that increases consumer confidence through a trusted third-party endorsement. Shoppers who see Norton Shopping Guarantee on your site are more likely to buy because they feel secure in their purchase decision. Norton Shopping Guarantee promises online merchants of any size an increase in conversion rate, average order size, repeat purchases, and customer satisfaction. It’s a win for customers, and a win for your business.

Why should my company use the Norton Shopping Guarantee program?

We guarantee that for every dollar you invest in Norton Shopping Guarantee, you will get a minimum of $20 in incremental top line revenue.

What type of business is Norton Shopping Guarantee right for?

Norton Shopping Guarantee is designed for online businesses that are reputable, well-established and reliable, so not all merchants will qualify. Norton Shopping Guarantee sets your business apart by demonstrating that your product is authentic, will be delivered on time, and that you will provide outstanding customer service if something goes wrong.

How does Norton Shopping Guarantee benefit my customers?

Norton Shopping Guarantee gives your shoppers peace of mind. They can make their online purchases while feeling less anxious about information security, merchant reliability and getting a good price. After a purchase is made, your buyer will receive an email with a Certificate of Guarantee. This reinforces your brand and increases buyer confidence, thereby reducing costly chargebacks.

How does the Norton Shopping Guarantee work?

Here’s the beauty of our unique marketing program—we do all the work! If something does go wrong, the customer can file a claim directly with Norton Shopping Guarantee to take advantage of one or all of these free shopper benefits.

  • Identity Theft Recovery Assistance

    In the event of identity theft, the Norton Shopping Guarantee provides access to resources and services that help online buyers protect, prevent, and restore their identity. We will provide up to $10,000 worth of specialty services from professionals (lawyers, investigators, experts) that will assist you throughout the identity recovery process.

  • Satisfaction Guarantee

    If there is a problem with a customer order, we will work with you and the buyer to resolve the dispute. If there is no resolution, then we will, in our discretion, make a determination as to whether the terms of sale were fulfilled. If the claim is resolved in the buyer’s favor, we will reimburse the amount of the direct loss, not to exceed $1,000.

  • Price Protection Guarantee

    And, should your customer find their exact item at a lower price on your site within 30 days, we will verify and pay the customer the difference, up to $100.

In all three scenarios, it is Norton Shopping Guarantee that compensates the customer, not your business. So not only will Norton Shopping Guarantee increase your revenue and repeat customers, it saves you time and money by acting as an extension of your Customer Service team.

How much does the Norton Shopping Guarantee cost?

It’s free for buyers. Which is why they love it so much. Merchant pricing is based on sales volume and the additional sales generated from being a Norton Shopping Guarantee endorsed merchant. You are guaranteed 20X ROI pricing. Meaning, for every dollar you invest you will get a minimum of $20 in incremental top line revenue. However, here’s something even more important to consider: every day that you are not using Norton Shopping Guarantee can cost you 7% higher conversion, 5% increase in repeat buyers*, and higher average order values.

* Increase in conversions as measured by A/B split tests during trial periods with current customers.

What are the minimum requirements to use this program?

To be eligible, your business must have a track record of success, be financially stable, and committed to delivering on the promises you make to your buyers. If you’re interested in finding out if your business qualifies, call us at 1-855-822-2827. We will ask for some basic information about your company and business owner (for privately held companies).

How do we install Norton Shopping Guarantee?

We will provide you with three small snippets of HTML code to install the graphical elements—the Seal, Conversion Kicker and Guarantee Notification. Installing the entire program typically takes less than one hour.

How long are the Guarantees valid?

The Guarantees automatically expire thirty (30) days from the date of purchase. All benefit claims must be made within thirty (30) days of the date of purchase in order to keep the benefits, even if all the terms of sale are not yet fulfilled. Once a valid benefit claim is made, coverage applies until the claim is resolved.

How does Norton Shopping Guarantee protect our business from fraudulent buyers?

After tens of millions of guaranteed transactions, our claims process is optimized to protect against fraudulent buyers. All claims are investigated by experienced benefit claims professionals. Buyers are required to provide detailed information about their identity and purchase. These procedures put a spotlight on both parties, and the transaction as a whole, to ensure that everyone is held accountable for their actions, including for false allegations.

We already have an SSL certificate, why do we need Norton Shopping Guarantee?

Your SSL certificate authenticates you as a trusted online store. Norton Shopping Guarantee complements this authenticity with increased peace of mind by providing Identity Theft Recovery Assistance, (no matter where their identity is stolen),  Satisfaction Guarantee, and Price Protection Guarantee. Norton Shopping Guarantee differentiates you from your competitors who only have an SSL certificate.

We do business in multiple channels. Does Norton Shopping Guarantee cover in-store and phone orders as well?

At this time Norton Shopping Guarantee only covers online transactions.